Yearly Archives: 2008

Prepare the Market

Smack! That’s the sound of your sales hitting a brick wall — a market that just isn’t ready for your brand spanking new idea. You’ve spent loads of money on product development and market research. And your new sales team … Continue reading 

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Dominate Your Niche

Entrepreneurs often start out with lofty goals. That’s just the nature of the beast. And let’s face it. No business would ever get off the ground if someone wasn’t willing to take significant risks. The problem is that many business … Continue reading 

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Give Change Time

A business and the human body share an important trait. Over time, they both can become very specialized in their abilities. A chronically complacent couch potato might be on the 12,000 calories a day Michael Phelps diet, but he isn’t … Continue reading 

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Practice Your Art

Business may be the only human endeavor (other than, say, ax murdering) in which you will be encouraged to stop doing something as soon as you get good at it. So what’s your claim to fame? Whether it’s selling, engineering, … Continue reading 

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Plan under Fire

Having a business plan is good. Clinging to an unrealistic business plan is bad. A plan isn’t meant to be a cover. Sometimes it’s a sales tool, sometimes it’s a navigation tool, and sometimes it’s even an inspiration tool. But … Continue reading 

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Avoid the Bunker

When the talking gets tough, the tough get talking. You read it right. But this isn’t about burning incense and sharing intimate feelings while accompanied by a pan flute — not that there’s anything wrong with that. It’s about talking … Continue reading 

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Use What You Know

Business is all about finding opportunities and solutions to problems in the presence of constraints and imperfect information. If you’re a scientist or engineer, that should be pretty familiar ground. The question is, Can you can leverage your skills and … Continue reading 

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Break the Cycle

You’ve probably heard some variation of Albert Einstein’s definition of insanity: doing the same thing over and over again and expecting different results. According to big Al, we’re probably all a couple of beers shy of a six pack, especially … Continue reading 

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Fix it First

It’s hard to think about steering a ship when it’s taking on water. And chances are that if a company is being flooded by troubles, patching up leaky strategies with dollar bills isn’t going to keep it afloat. The mission … Continue reading 

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Take More than a Commercial Break

Stay tuned while we break for this brief commercial message. That routine may be OK for a TV talk-show host, but it’s not exactly how to go about commercializing a new technology or launching a new product. Many budding entrepreneurs … Continue reading 

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